2016 market conditions for online dating
By comparison, just 25% of those with a high school diploma or less know someone who uses online dating – and just 18% know someone who has entered into a long-term relationship with someone they met this way.
Users of online dating are generally positive – but far from universally so – about the pros and cons of dating digitally.
Those who both swipe right on each other can begin a message conversation.
Melanie Shreffler, senior editorial director of “The Cassandra Report” by Engine Group, which looks at emerging trends and youth behavior of people ages 14 to 34, found that platforms are looking to give a more realistic experience to win over more users.
“People want the other person [they meet] to be real and not just some online façade,” she says.
Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.
A national survey by Pew Research Center, conducted June 10-July 12, 2015, among 2,001 adults, finds that: This growth has been especially pronounced for two groups who have historically not used online dating at particularly high levels – the youngest adults, as well as those in their late 50s and early 60s.
Overall, men and women who have used online dating tend to have similar views of the pros and cons – with one major exception relating to personal safety.